Realslimmers Launches on MSN

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Monday 19 November 2001

The UK's number one web destination, MSN.co.uk announced today the launch of a new on-line slimming service with Realslimmers.com, offering tailored diet plans to MSN's 13 million unique users.

The venture will see an original and convenient solution to sensible weight-control with the service delivering 12-week diet plans to subscribers by email each week. Users will have easy access to exclusive dieting advice and tips with opportunities to put questions directly to leading experts.

MSN.co.uk Client Service Manager Daniel Dixon, commented: "Our venture with RealSlimmers.com is a further example of MSN's commitment to offering breadth of choice and the best services to our huge online audience. Accessing the plans through your PC is an easy way to get proven, realistic and personalised dieting advice and we are confident this new service will be a big hit with MSN users."

The plans are geared to individual user's weight, activity levels and lifestyle and have been prepared by RealSlimmers.com in consultation with the British Dietetic Association. Retailing at £19.99 (plus Vat) the diets are designed to help people lose weight safely and at a sustainable rate of about 2lbs a week.

Henrietta Knight, editor of RealSlimmers.com, said: "We have helped hundreds of people dramatically change their lives since launching the site in January and we are delighted to now take our expertise to a new level by allowing people to subscribe to their own diet plans. The relationship with MSN.co.uk will allow us to extend our high quality content and dieting advice to reach a massive new audience."

Inquiries to:
Isobel Archer MSN 020 7465 6400
Mary-Claire Tweedy MSN 020 7465 7738
Henrietta Knight RealSlimmers.com 020 7291 0340
Alison Potter RealSlimmers.com 020 7291 3872

About RealSlimmers.com: RealSlimmers.com is one of the first ventures from Front of Mind Ltd, a subsidiary of the Daily Mail & General Trust. Front of Mind is working independently, and with major companies, to develop new electronic publishing opportunities. RealSlimmers.com launched in January 2001, and has been praised in national newspapers and magazines for the quality of its dietetic advice. It features the diaries of dozens of slimmers as they lose weight, while offering a wealth of advice, hints and recipes. Front Of Mind Limited was founded in March 2000, by Martin Dunn, former Managing Director of Associated New Media, and Steve Lynas, Editorial Director of ANM.

About msn.co.uk: MSN is the world's most popular destination on the Web, attracting 270 million visitors worldwide and 13 million visitors per month in the UK (MSN internal data). Available in 33 markets and 17 languages, MSN provides consumers with their home on the Web - where they can get everything they need from the Internet and make the most of their time online. MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide.