Roll Out of New Look This Is Sites

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Thursday 29 November 2001

After the great reception to This is Leicestershire, the roll out of Northcliffe's new look 'This Is' sites continues with 'This Is North of Scotland', 'This is Lincolnshire' and 'This is Hull and East Yorkshire' going live. Twelve more 'This Is' sites will follow over the next two months.

The revamp will significantly extend potential audience reach by offering visitors more local news and comment plus extensive classified listings.

Owen Davies, Managing Director of Northcliffe Electronic Publishing, said:
"We should all be proud of our work in creating successful, and sustainable, on-line news and information communities. 'This Is' has built its audience on the best news, classifieds dedicated to a local area. Continued investment in the sites and the service will allow us to continue to grow our user base and enhance advertising revenues.
Christmas also sees our community service, 'Beehive', launch 'Search for a new star' - the young writer of the best seasonal short story. The competition is promoted through the educational media, posters in schools and, of course, across the Beehive network.
Open to primary and secondary schools, children are asked to submit a short story about Christmas - magical, funny, sad or heart-warming. The winning entrant's story will be live on-line from January.''

Inquiries to:
Susie Fraser Northcliffe Electronic Publishing +44 (0)20 7406 1506