Teletext Holidays highest-ever internet useage

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Thursday 3 July 2003

(London - July 3 2003) Teletextholidays.co.uk recorded its highest ever monthly site traffic figures last month when unique users topped the million mark for the first time.

A total of 1,048,189 unique users visited the website during June, whilst page impressions exceeded 24 million - almost double the number received throughout the same period last year.

Marc Bell, director of marketing at Teletext said; 'We're delighted with the continued growth of our Teletext Holidays website, the combination of offering the best holiday deals in the market together with a strong marketing campaign has helped us achieve these great results.'

Over the last six months Teletext Holidays has increased its position in the Hitwise market share index of travel websites from number nine to a consistent number three.

During June the Teletext Holidays website also received its busiest day and hour ever with 83,891 unique users searching for holiday deals on 23 June with a record 9,833 visiting between 1 and 2pm.

Last week the Teletext Holidays website expanded to offer a dedicated France channel providing a one-stop-shop for the best holiday options and deals to France together with a searchable online booking service for accommodation.

Teletext Holidays accounts for 40% of the distribution of overseas late deals within the UK and Teletext's analogue TV service accounts for one in ten holidays booked or sold in the UK.