Nova No 1 for All people Under 40

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Tuesday 21 June 2005

dmg Radio Australia's long term plan became a reality today, with Nova stations achieving the No 1 position for All people Under 40 in every mainland capital city across Australia in the fourth AC Nielsen radio survey for 2005.

The NOVA Network launched its Brisbane station - NOVA 106.9 - in April this year, and after just 10 full weeks on air and still broadcasting out of temporary studios, recorded the stunning audience share of 11.3% and is now Brisbane's favourite station for people under 40.

In Sydney, NOVA 969, dmg's flagship station, retained its position as the leading FM station for the 12th consecutive survey. The station also increased its leading FM share in the crucial Breakfast position with Merrick & Rosso producing an outstanding survey result of 11.7%* (up from 10.4)

Adelaide's leading talk station, dmg's Fiveaa again increased its overall leadership position with a dominant overall audience share of 18.6% (up from 17.3%), a clear 3.2% ahead of any other station. Fiveaa is clearly the highest rating talk radio station in Australia.

Other survey highlights:

- Nova stations lead the under 40 demographic in every metropolitan market across Australia
- Nova stations lead the 18-39 demographic in Sydney, Melbourne, Adelaide and Perth
- Increased 25-39 shares in Melbourne, Adelaide and Brisbane

* 6am - 9am Monday to Friday

For more information:
Cathy O'Connor (02) 9564 9999
Dean Buchanan 0438 675 775
Paul Thompson (08) 8419 5040