Launch of London Lite, a Free Afternoon Newspaper

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Wednesday 16 August 2006

Associated Newspapers today announced that it plans to launch London Lite, a new free London paper, next month.

London Lite will be available throughout central London each weekday afternoon from noon, with a circulation of 350,000 to 400,000 copies, which will be handed out in zone 1 through a mix of merchandisers and vendors.

Associated Newspapers also announced changes to the Evening Standard. The publication of Standard Lite, the successful free lunchtime edition of the Evening Standard, is to be discontinued. While the area in which the Standard is on sale remains the same, some changes to edition times are planned.

The Evening Standard, London’s only paid-for quality newspaper, will continue to concentrate on breaking news, in-depth analysis, campaigns on behalf of its readers and the capital, entertainment, finance and sport.

Veronica Wadley, Editor of the Evening Standard, said: "We intend to build on the Evening Standard’s great reputation for news and quality journalism.

"The paper has the highest number of AB readers of any newspaper in London, and the largest circulation of any national paper in the capital, with the exception of the Daily Mail. If you want to know what’s really going on in London, you must buy the Evening Standard."

At the same time the Evening Standard will also re-launch the This is London website. The new site will provide the capital with the most up-to-date entertainment information and news 24 hours a day. The site already has 1.3 million unique users per month, and the newspaper group expects a significant uplift in this figure.

Enquiries:
Sarah Farley,
Brown Lloyd James
020 7591 9610