DMG Radio has best survey results for 2007
- back to Home
- back to Media Centre
- Group News Releases
Friday 22 June 2007
In the fourth AC Nielsen survey released today, DMG Radio Australia achieved its best survey results for the year with strong increases for the Nova and vega networks in overall shares, key demographics and the key breakfast session.
Highlights and Trends:
- Nova 969 Sydney
Up from 7.5 to 8.1% overall – 4th consecutive increase. - vega 95.3fm Sydney
Up from 3.6% to 4.6% overall – 6th consecutive increase - Nova 100 Melbourne
Up from 9.2% to 9.7% overall – equal highest share for 2007 - vega 91.5fm Melbourne
Up from 3.6% to 4.4% overall – up 6 out of past 7 surveys - Nova 106.9 Brisbane
No 1 station with 15.1% overall – 10 surveys in a row - Fiveaa Adelaide
No1 station Up to 18.2% overall – 3rd Consecutive increase - Nova 919 Adelaide
Up to 11.3% overall – 2nd consecutive increase - Nova 937 Perth
Up from 10.8% to 11.6% - 2nd consecutive increase
The Nova breakfast shows in Sydney, Melbourne, Brisbane, Adelaide & Perth led the Today network stations:
- Merrick and Rosso reclaimed their No. 1 FM position in Sydney breakfast leading Kyle &
Jackie O. Up from 8.3 to 8.7% - Hughesy & Kate Nova 100 Melbourne up from 8.9% to 10% and leading FM share
- Meshel, Ash, Kip & Luttsy Nova 106.9 Brisbane 14.5% and leading FM share
- Fitzy, Jules & Lisa Nova 919 Adelaide up from 9.7% to 11.1% (No. 2 FM share to
Mix102) - Nathan & Nat Nova 937 in Perth up from 10.5% to 11.5% (No. 2 FM share to Mix 94.5)
Nova Network Highlights:
- No. 1 - All People Under 40 in Sydney, Melbourne, Brisbane, Adelaide and Perth
- No. 1 - All People 18-39 in Sydney, Melbourne, Brisbane, Adelaide
- No. 1 FM Breakfast Show in Sydney, Melbourne, Brisbane
The Nova Network again led the Under 40 demographic across Australia, a position it has held for 16 of the past 17 surveys since the completion of novanet in early 2005.
Network Shares Overall
Survey 4, 2007
| All People Under 40 | All People 18-39 | All People 18-34 | All People 18-24 | All People 25-39 | |
|---|---|---|---|---|---|
| nova network | 21.0% | 20.6% | 22.7% | 28.8% | 16.6% |
| today network * | 18.2% | 16.4% | 17.7% | 20.3% | 14.6% |
| mmm network ** | 12.6% | 13.2% | 12.0% | 10.7% | 14.4% |
For more information:
Cathy O’Connor, dmg Radio Australia:
(02) 9564 9752
Dean Buchanan, dmg Radio Australia:
0438 675 775
Source: Nielsen Media Research, Official Survey Results
Survey 4, 2007 released June 19th, 2007
All Shares Monday – Sunday 5.30am-12mn overall