ad:tech wins web awards

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Tuesday 21 August 2007

The Society of Independent Show Organizers (SISO), The Jordan, Edmiston Group, Inc. (JEGI), and Tradeshow Week joined together to create the first annual Tradeshow Web Site Project. The purpose of this project was to examine tradeshow management’s use of the web and digital media to create and extend relationships with their communities beyond traditional event hours.

The results of an in-depth online survey, and the Best in Class tradeshow web sites were announced at the SISO Executive Conference August 1-3 at the Sheraton in New York City. “This is a new, very exciting awards program and an important SISO member benefit,” says Mary Beth Rebedeau, Executive Director of SISO. The findings should encourage tradeshow managers to boost revenues by utilizing digital media and minimizing slow and costly paper-based methods of communication.

To recognize those tradeshow producers that are successfully utilizing the web and digital media to extend community, SISO, JEGI, and Tradeshow Week honored the top five Web sites, chosen from more than 100 survey entries, as Best in Class at the SISO Executive Conference. dmg world media's ad:tech website (www.ad-tech.com) took the top prize, winning Best Overall honors. The site also won the award for Best Use of Technology.

The judging committee, which included a strong mix of digital media executives and exhibition industry veterans, were impressed by the site’s exceptional exhibitor and sponsor video testimonials from the show floor on the homepage. Additionally, it was felt that the site was loaded with information and was user friendly, with links that “actually worked!”

Don Knox, Vice President of ad:tech Global states, "It's very exciting to be honored by SISO with these two awards. Our team has worked very hard to build a rich and rewarding web experience for our customers and these two awards are very satisfying! The combined talents of our Creative Director - Shelli Winter, Online Strategist - Greg Kimball, Marketing Coordinator - Kristin Widergren and Web Designer - Molly Sausaman are powerful and they deserve so much credit for the site's structure, flow and design. We look forward to taking honors again in the future!”