Mail Online’s UK audience rises for sixth consecutive month

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Thursday 27 September 2007

MailOnline's UK audience has risen for the sixth month in a row, new audited figures from ABCe reveal today.

2,932,678 UK Unique Visitors used the site in August. That’s 10% up compared with July 2007 (2,666,260) and 91% up on August 2006 (1,535,662).

MailOnline, the website for the Daily Mail and Mail on Sunday, also maintained its position as Britain’s second biggest newspaper website. It had a global audience of 11,585,134 Unique Visitors who looked at 91,305,717 page impressions. That’s 75% up on the UV figure for August 2006 (6,618,463) while total page impressions are up 11.4% on July 07 and 66.8% on August 2006.

The stunning figures are the latest chapter in an incredible web success story. Of key interest to advertisers will be the news that 47,084,060 – or 52% of the total – MailOnline page impressions were looked at by UK users who made up 25.3% of the global August audience.

Overall MailOnline UK users looked at 3million MORE pages than TimesOnline users whilst the Guardian and Telegraph chose not to publish a separate UK figure.

In August MailOnline had an average of 195,481 UK visitors a day and 628,350 global visitors a day - more global visitors a day than The Telegraph and Times.

The latest ABCe figures confirm other data from leading independent web metric firms which show that MailOnline is now one of Britain’s market-leading newspaper websites.

According to Hitwise, MailOnline now has the second biggest share of the Britain’s newspaper website traffic with 16.22% of all UK visits and 17.87% of all UK Page Impressions.*

Also, according to Hitwise, MailOnline is still the only one of the Top Five UK newspaper websites NOT to use paid-for search to boost trafffic.

Meanwhile comScore figures for August 2007 reveal that:

  • DailyMail.co.uk has more UK visitors per day than the Guardian.co.uk, Telegraph.co.uk and TimesOnline.co.uk sites
  • DailyMail.co.uk has more UK visits a month than the Guardian.co.uk, Telegraph.co.uk and TimesOnline.co.uk
  • DailyMail.co.uk UK users also spend longer on the site per day AND per visit than TheSun.co.uk, TimesOnline.co.uk, Guardian.co.uk and Telegraph.co.uk users.
  • DailyMail.co.uk users spend longer per page than users of the Guardian.co.uk, TimesOnline.co.uk and TheSun.co.uk.
  • DailyMail.co.uk users also consume more pages and visit more often per month than users of the TheSun.co.uk, TimesOnline.co.uk, Guardian.co.uk and Telegraph.co.uk sites.

*Based on a custom category of national newspaper websites for the week ending 22nd September 2007.

For further details please contact:
Martin Clarke on 020 7938 7176 or Stephen Miron on 020 7938 6489.