Strong start for Nova in Sydney and Melbourne

Tuesday 19 February 2008

In the first Nielsen Media Research survey for 2008 released today, Nova stations increased overall share in key markets of Sydney and Melbourne. Nova 969 in Sydney increased share from 8.2% to 8.5% overall and Nova 100 in Melbourne increased from 9.8% to 10.3% overall.

The Nova network also maintained its position as the No. 1 network for All People Under 40 across Australia, a position it has held for 21 of the last 22 surveys since Novanet launched in early 2005.

Other Highlights and Trends:

Nova 969 Sydney

• Increased share from 8.2% to 8.5% overall
• Up for 7 out of last 8 surveys
• Increased to No. 1 in 25-39’s from 13.3% to 15.9%
• Drive with Akmal, Cal & Ed up from 9.1% to 10%**

Nova 100 Melbourne

• Up from 9.8% to 10.3% overall
• 2nd consecutive increase in overall share
• Hughesy & Kate up from 10.1% to 10.8% in Breakfast*
• No. 1 in 18-24’s and 25-39’s

Nova 106.9 Brisbane

• No. 1 station with 14.6% overall
• 15 consecutive surveys in a row as No. 1 overall
• Kip, Ash, Meshel & Luttsy No. 1 in breakfast with 13.1%
• No. 1 18-24’s, 25-39’s and Under 40

Nova 919 Adelaide

• 11.8% share overall
• Strong increase in 18-24’s from 25.6% to 34.4%
• No. 1 in 18-24’s, 25-39’s and Under 40

Nova 937 Perth

*9.8% share overall
* Increase in 18-24’s from 26.2% to 27.2%
* Increase in breakfast with Nathan & Nat from 11.7% to 11.9%*

Fiveaa Adelaide

• No.1 overall in Adelaide with 13.6%
• No.1 breakfast show with 19.9% share
• No. 1 overall for 4th consecutive time

vega 95.3fm Sydney

• Overall share of 3.7%
• Increase in 25-39’s to 5.1%
• Weekly cumulative reach of 358,000 listeners

vega 91.5fm Melbourne

• Overall share of 2.7%
• Weekly cumulative reach of 330,000 listeners

Nova Network Highlights:

No. 1 – All People 25 – 39 in Sydney, Melbourne, Brisbane and Adelaide
No. 1 – All People 18 – 34 in Melbourne, Brisbane and Adelaide
No. 1 – All People 18 – 39 in Melbourne, Brisbane and Adelaide

Network Shares Overall
Survey 1, 2008

*Breakfast Share overall 6am – 9am Monday to Friday
**Monday to Friday shares 3pm – 6pm

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