Mail Online launches beta site
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Friday 18 April 2008
Mail Online – the web edition of the Daily Mail and the Mail on Sunday - has unveiled a beta version as it looks to bolster its already impressive growth.
Editorial director Martin Clarke says that the site, which has been running internally for three weeks, currently contains some 90% of Mail Online’s content, and that the two sites will be run in conjunction until they are ready for the changeover.
Opening up a trial site to the public is an unprecedented move, which Clarke believes will result in an even stronger web presence upon the official launch. As reported earlier this week, latest research from Associated Northcliffe Digital found that the combines reach of its print and online titles now accounts for 45% of the UK adult population. Mail Online is the second biggest newspaper website.
The new site sees the Daily Mail masthead replaced by Mail Online on the homepage. Industry analysts are predicting increased entertainment coverage and a more prominent role for the Mail’s Femail section.
The site is accessible between 9am and 7pm on weekdays at http://beta.dailymail.co.uk/home/index.html.