ABCe: Mail Online topples Telegraph to take top spot
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Monday 23 June 2008
Mail Online has leapfrogged both Telegraph.co.uk and Guardian.co.uk to become the UK’s most popular newspaper website.
Taking the top spot, the companion website for the Daily Mail and Mail on Sunday recorded 18.7 million unique user visits during May, a rise of 3.7% on the previous month. Both its main online rivals suffered falls in traffic figures, boosting Mail Online from third to first place.
Despite recent grumblings from newspaper publishers over the accuracy of web metrics, it is the first time that Mail Online has taken pole position in the ABCes – a tribute to the quality of the site’s recent revamp. This month’s figures represent a 100% year-on-year growth for Mail Online.
Head of Mail Online James Bromley – who only joined the website in April – said: "This is testament to the enormous commitment from both the editorial and development teams; to break ahead of our competitors in the same month as launching a new site design is a great result."
With 13.6 million overseas visitors Mail Online remains the most popular UK newspaper website globally – fulfilling its aim to exploit the audience opportunities within the US and identify other global markets.
"Average time on site per user has also increased, not only do we have more users than any other UK newspaper, they are spending longer consuming our content," James added.