Landmark acquires 3D modelling firm

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Friday 5 December 2008

Landmark Information has acquired 3D floor planning service Metropix for an undisclosed sum, after finalising the details of the deal this week.

Generating 3D floor-plans and building walkthroughs from 2D drawings using technology pioneered by Metropix, the company’s core clients are estate agents. Its sophisticated software empowers users to upgrade 2D images automatically to 3D images and walkthroughs.

The London-based firm, which will slot comfortably into DMG Information’s portfolio of companies and enhance Landmark’s range of products and services, has also produced models for use by Google Earth.

“Metropix is a very successful business,” commented Stephen Stout, Landmark group managing director. “From seeing the original opportunity and future growth to understanding the customer's exact preferences and requirements, Metropix delivers the market's favoured solution.

“Our independent market research on Metropix showed that customers rated most highly its ease of use and customer service compared to the competition,” added Stephen who also praised the company’s innovative Planbank database, containing over a million floor-plans.

Metropix was founded in 2004 by Max Christian and Brian Farrell who, under the terms of the deal, will continue to undertake their current roles at the company.

“We are delighted to be joining Landmark Information Group,” explained co-founder Brian. “Metropix is now able to improve it's penetration in the UK market, drive international expansion, support continued development of the service with the existing team as well as develop ways of more widely utilising the Planbank database.”

As the market leader in the UK and Ireland, Metropix also has significant market positions in several European countries, the United States, Australia and South Africa.